Beauty-ful Results for Beauty Brands
Maybelline, Clarins and Estee Lauder are some of the most recent Beauty brands to experience the power of experiential activity at Bullring.
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Maybelline showcased the ‘Dream Nude Airfoam’ foundation, offering customers a colour matching service. The response was phenomenal and appointment slots were filled immediatley. Once a colour was matched customers were directed to purchase instore in Superdrug and Boots.
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The Bullring Superdrug store reported record sales on Maybelline that weekend and sold out of the ‘Dream Nude Airfoam’ collection.