Beauty-ful Results for Beauty Brands
Maybelline, Clarins and Estee Lauder are some of the most recent Beauty brands to experience the power of experiential activity at Bullring.
Maybelline showcased the ‘Dream Nude Airfoam’ foundation, offering customers a colour matching service. The response was phenomenal and appointment slots were filled immediatley. Once a colour was matched customers were directed to purchase instore in Superdrug and Boots.
The Bullring Superdrug store reported record sales on Maybelline that weekend and sold out of the ‘Dream Nude Airfoam’ collection.