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  • Ocado-Virtual-Wall

Bullring’s Virtual Supermarket

Bullring is proud to host Ocado’s virtual shopping wall where customers can purchase any of the items on display in the virtual window simply by scanning them with their smartphone and the Ocado on the Go app.
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The revolutionary virtual shopping wall has been trialled in London and Bristol and now here at Bullring. The virtual supermarket on Upper Mall West is attracting lots of attention, with keen shoppers buying anything ranging from a cucumber to a frying pan.
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Jason Gissing, Ocado Co-Founder, said: “We could not be more excited about bringing our virtual window shopping experience to the Bullring. Birmingham has long been Britain’s Second City, and with so many of our dedicated customers living in the area it makes perfect sense to take our virtual store to their doorstep.”
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Come and visit the wall before 15th August to get shopping!

Opportunities

Figures from the weekend in terms of demonstrations and data captured from consumers exceeded our expectations! Purity Productions – Samsung TV
Position of the site is excellent as customers notice the products on the stand, trial them and then go straight to the counter instore to purchase. Lancome Cosmetics & Fragrance
Bullring is one of the busiest centres we visit. It's great for high footfall throughout the day, every day of the week. Experience Worldwide – Playstation House

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